Wear Your Love for the Ocean.

Because the best way to protect yourself shouldn't cost the sea. This World Ocean Day, every purchase gives back to the reef that gives us everything.

Celebrate World Ocean Day with TUTUBLUE

From coral reefs to open water, these ecosystems are home to some of the world's most extraordinary encounters. World Ocean Day is a reminder that protecting them starts with the choices we make every day.

This June 8, we're celebrating the waters that fuel our adventures by donating a portion of our proceeds to support The Reef Line's mission.

Chic UPF 50+ Protection For The Whole Family

UPF50+ swimwear crafted with a woman's vision and a designer's soul.

Skorts

Sun-smart has never been so strikingly beautiful.

Anne Hathaway (Vogue), Paris Hilton & Lily Collins In Tutublue!

Anne is wearing a custom suit, Paris is wearing our Aqualung Classic Long Suit and Lily (of Emily In Paris) is wearing our Classic Long Suit in our Galaxy pattern.

UPF50+ Swimwear

CHIC, PROTECTIVE AND SUSTAINABLE SWIMWEAR FOR EVERY AGE.

5.4 Million Total Nonmelanoma Skin Cancers Diagnosed Annually in U.S.

There will be over 212,000 cases of melanoma diagnosed in 2025 in the U.S.

WHO WE ARE

As a woman-owned, sustainable company, committed to sun protection swimwear, and that loves the outdoors, we have two missions:

Our first mission is to keep our community safe from the harmful effects of the sun with our UPF swimwear. Whether you're out running errands or you're practicing water sports, we believe there shouldn't be a compromise between getting outside or staying safe.

Our second mission is to protect the environment that we all share. Sunscreen has very harmful effects on our environment due to chemical ingredients and plastic packaging, which is why we have designed high quality, protective swimwear that is UPF 50+ from recycled fabrics to decrease sunscreen usage and increase time outdoors.